'A must-read account from a heroic reporter who has taken on the world's most dangerous tech
company' - Chris Miller award-winning author of Chip War: The Fight for the World's Most
Critical Technology It's on your phone. It's on your children's phones. It's on more than a
billion screens across the planet serving up joy creativity and connection. But behind the
slick feed of the world's most addictive app lies ruthless ambition and a global war for
control. Every Screen on the Planet is the dramatic untold story of TikTok. Charting its
rise from obscurity into the world's most valuable startup Emily Baker-White relates how its
visionary founder ByteDance CEO Zhang Yiming reshaped the global internet from a place where
you searched for information to one where information comes to you. Billions of users were soon
hooked by the most effective recommendation algorithm in the world. But there was a cost to
such success. Soon TikTok was embroiled in accusations of surveillance censorship and user
manipulation attracting controversy from India and Europe to the US. After Baker-White - a
Harvard-trained lawyer and investigative reporter - revealed that Chinese engineers could
access Americans' private information a team of ByteDance employees even used the app to track
her location. Based on unprecedented access to internal documents leaked recordings and
accounts from whistle-blowers inside the company Every Screen on the Planet reveals how TikTok
became trapped between two superpowers desperate to survive. It is the story of how your
attention became the world's most valuable - and dangerous - commodity. 'Revealing. A
story about power control and the hidden battles shaping what we see online' - Parmy Olson
bestselling author of Supremacy: AI ChatGPT and the Race That Will Change the World
