EAN: 9781119983651

DESIGN THINKING AND INNOVATION METRICS - MICHAE...

Create  manage  and measure innovation In Design Thinking and Innovation Metrics: Powerful
Tools to Manage Creativity  OKRs  Product  and Business Success  bestselling author Michael
Lewrick delivers a simple and straightforward playbook to manage and measure innovation. In the
book  you'll learn how to utilize the design thinking paradigm for innovation success and how
successful leaders manage Explore and Exploit portfolios to create impact. The author explains
how to: * Strategically employ data analytics  artificial intelligence  and neurodesign to
drive innovation and business results * Deploy Objectives and Key Results (OKRs) for innovation
teams to realize true alignment between the business and team performance * Use the provided
hands-on tools to measure your firm's success at creating meaningfully new and interesting
products  services  and experiences Part of the Design Thinking Series  Design Thinking and
Innovation Metrics will earn a place in the libraries of managers  executives  product owners 
innovation teams  entrepreneurs  and other business leaders.

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