EAN: 9781292327129

THE BUSINESS MODEL NAVIGATOR - OLIVER GASSMANN ...

A strong business model is the bedrock to business success. But all too often we fail to adapt
clinging to outdated business models that are no longer promising the results we need.   This
new edition builds on the well-known methodology of the first edition to allow you to innovate
test and implement new business models within your industry. Discover the idea of business
model innovation  from structuring the process of innovation of a company's business model to
encouraging outside-the-box thinking. With expert authors  The Business Model Navigator
combines learning research with evidence of high practical impact  allowing you to master the
transformation journey and lead your business to success.

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