Nvidia is the darling of the age of artificial intelligence: its chips are powering the
generative-AI revolution and demand is insatiable. For all the current interest and attention
however Nvidia is not of our time. Founded more than three decades ago in a Denny's in East
San Jose for years it was known primarily in the then-niche world of computer gaming. In fact
the company's leather-jacketed leader Jensen Huang is the longest-serving CEO in an industry
marked by near constant turmoil and failure. In The Nvidia Way acclaimed tech writer Tae
Kim draws on more than one hundred interviews-including Jensen (as he is known) and his
cofounders the two original venture capital investors early former employees and current
senior executives-to show how Nvidia played the longest of long games repeatedly creating new
markets and outmaneuvering competitors as well as the original semiconductor giant Intel
which now finds itself well behind the upstart. Kim offers revelations at every step among
them: An authoritative myth-busting account of Nvidia's founding in 1993. How Nvidia
managed to overcome early missteps that would have killed most start-ups. The benefits of
Nvidia's flat organizational structure which allows even low-level employees to contribute to
the direction of the company. How Jensen's obsession with solving the Innovator's Dilemma-the
problem of an entrenched market leader falling to smaller nimbler companies-drove him to
reinvent his approach to corporate strategy. How Nvidia saw the coming AI wave sooner than
anyone else and how it bet its future on a technology that had not yet arrived. A rare
view into Nvidia's distinct culture and Jensen's management principles The Nvidia Way is a
book for our moment as well as an instant classic of business history with enduring lessons
for entrepreneurs and managers alike.
