Discover the strategies and secrets behind a billion-dollar Australian success story In How to
Build a Billion-Dollar Business former Swisse CEO Radek Sali unpacks how his unique approach
to product people and branding took Swisse Wellness from an Australian favourite to a
blockbuster brand that sold for $2.1 billion. At the heart of How to Build a Billion-Dollar
Business is Radek‿s passion for finding purpose in work. This book shares inspiring
real-world strategies stories and insights on how to build a business that makes an
astounding profit ‿ but more than that how to build a business that also does good. A
successful business is not just about profit: it‿s about culture. Inside you‿ll learn how
to develop a business plan foster loyalty and innovation in your team build a thriving
workplace culture rooted in values and attract and retain customers who believe in your
product and your mission. Build a culture of trust openness and respect ‿ in your
organisation as well as with your customer. Get timely and valuable insights on what it means
to build a flexible business and a sustainable responsible brand. Learn how to drive growth
and sales reach by connecting with customers and driving an aspirational product or service.
Build a business that makes a real social or environmental difference in your community one
that gives back and supports growth and wellness for all. From his early career days to his
success as a serial entrepreneur and ethical investor Radek Sali shares a blueprint for
discovering what drives you and making your business goals a reality. How to Build a
Billion-Dollar Business is a handbook for business owners everywhere showing you how to
succeed in creating positive change in your business and in the world.
