EAN: 9781433109805

READING YOUTUBE - ANANDAM KAVOORI GEBUNDEN

How does one make sense of YouTube? There is no reliable sample of videos on YouTube  no easily
identifiable way to determine its dominant themes  no way to evaluate quality or impact  no
seminal literature. Through genre analysis and digital media criticism  this book presents an
accessible  yet critical introduction to reading YouTube. The book identifies certain videos by
genre - from The Phenom and The Short to The Morph and The Experiment - and provides a
thumbnail textual analysis of the videos - from celebrity culture to identity politics - that
make up each of these genres. Each one starts with a brief summary background followed by a
theoretically informed mapping of the key issues. Designed primarily for classroom use  the
book develops a conceptual language for students to use as they engage with the complex 
interactive texts of YouTube and digital culture more generally.

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