Digital Influence - Joel Backaler Kartoniert (TB)

This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context frameworks and best practices. Written for busy marketing professionals working in both domestic and international markets it addresses these topics in a highly actionable and engaging manner. Digital Influence covers everything from how to identify the right influencers and determine level of influence to collaborating with influencers and measuring ROI. It turns out it's not all about paying online celebrities outrageous sums to post sponsored content. Ba ckaler also provides much-needed context for why influencer marketing is flourishing today and perspective into what a more technologically-enabled globally-connected future will look like. Ultimately people want to learn from trusted peers not faceless companies. Better than any corporate marketing function influencers understand how to make best use of social media platforms and tailor content for their respective cultures to engage consumers in their home markets. Business leaders should arm themselves with Backaler's book to ensure they're not left behind.