EAN: 9783031151736

BUSINESS GUIDES ON THE GO THE SWEET SPOT OF L...

This book provides an overview of legitimacy-related challenges at hybrid organizations and
demonstrates legitimacy's importance for the strategic development of organizations. In a
reader-friendly way  it addresses the question of how hybrid organizations can gain legitimacy
from the perspectives of key stakeholders. To do so  the book examines legitimacy management in
the context of two real-world hybrid organizations - the Swiss Institute for Translational and
Entrepreneurial Medicine and the Swiss Center for Design and Health in Bern  Switzerland - from
both theoretical and practical perspectives. It shows why the systematic combination of three
types of legitimacy has the potential to optimize the level of legitimacy in emerging hybrids 
contributing to their success. It also explains how organizational legitimacy can be
operationalized using governance legitimacy  purpose-rational legitimacy  and value-rational
legitimacy.This book equips managers and executives working at hybrid organizations with useful
guidance and hands-on strategic tools to develop legitimacy management strategies. It also
offers a source of inspiration for academic research and teaching in this field.

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