Established companies are facing an increasingly dynamic and globalized competitive
environment. Radical innovations are considered a means to escape this trend. In particular it
is desirable for established companies to institutionalize systems to repeatedly create new
business based on radical innovations (New Business Creation NBC). In six in-depth case
studies Philipp Hartmann identifies design variables for NBC systems and explores related
performance measurement activities. In a subsequent cross-case comparison idiosyncratic
observations are synthesized into thirteen propositions. Moreover two structurally different
approaches to NBC are identified and discussed. In addition the present research thoroughly
studies performance measurement activities in the context of NBC activities and finds that they
are an essential component that has been insufficiently addressed by existing theory.
