EAN: 9789063695392

KNOW YOUR ONIONS - CORPORATE IDENTITY - DREW DE...

Not all of us get to work on multi-million corporate identity projects for airlines and huge
conglomerates. If you are new to the sector or honing their skills  this book if for people who
have to tackle identity projects in the real world  then this is for you. This is a broad
introduction on identity design - not branding - don't worry  you'll learn the difference. If
you want book that tells you how to do it  this is for you - if you want a book about how other
people have done it - then this isn't the book for you.

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