EAN: 9789811050855

JAPANESE LANGUAGE AND SOFT POWER IN ASIA GEBUNDEN

This cutting edge collection considers how the Japanese language functions as a key element of
Japanese soft power in Asia. Within Japanese culture itself  the promotion of language has been
an area of ambivalence. This interdisciplinary book looks across the fields of language policy
language teaching  socio-linguistics  cultural studies and history to identify the links
between Japan's language policies and broader social  economic and political processes. It
examines the challenges that undermine Japan's potential soft power by identifying a gap
between the official Japan portrayed by the Japanese government and the cultural Japan that
foreigners perceive. It also reveals historical continuity in the way Japanese language is
perceived and promoted by policy makers and how the current practices of Japanese language
teaching in Asian countries have been shaped within the framework of international exchange 
which has been a key concept in Japanese foreign policies since the 1970s. It particularly
considers the concept of 'Cool Japan' as a symbol of Japan's interpretation of its cultural
power and offers a thoughtful assessment of the future of Japanese as a form of soft power in
Asia as the country prepares for the 2020 Tokyo Olympics.

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