EAN: 9789811084287

CHINESE CONSUMERS AND THE FASHION MARKET GEBUNDEN

This book provides essential insights into Chinese consumer behaviors in the growing and
dynamic fashion market. With increasing consumer purchasing power  readily accessible global
brands  heavy application of digital technology and social media  as well as growing awareness
of environmental issues  the Chinese fashion industry faces great opportunities and challenges
at the same time. The contributing authors provide observations and address issues related to
middle class fashion consumption  sustainable apparel consumption  technology application in
fashion retailing  and the select traditional and new industry segments in the context of
China's recent and massive economic boom. As such  the book offers an invaluable reference
guide for all academics and practitioners interested in the Chinese fashion market.

Aktuelle Preise zur EAN 9789811084287

Produktinformationen zur 9789811084287