This book examines the deeper meaning of the advent of the Al Jazeera Media Network with regard
to ongoing debates on global communication ethics not only in the global public sphere but
also in terms of its influence on new non-Western approaches to media ethics. Rather than
simply calling for international perspectives on media ethic is a unique and significant
addition to the literature on the topic. The book investigates whether Al Jazeera's vision
mission and operations are actually inspired by the New World Information Order debates over
contra-flow and hegemony. Further the book identifies ways of developing new non-Western
approaches to global communication ethics as it suggests injecting more cosmopolitanism in
global news reporting and commentary.
