EAN: 9789811363429

TRANSLATION AND TOURISM - M ZAIN SULAIMAN RITA ...

This book addresses one of the most central  yet criticised  solutions for international
tourism promotion  namely translation. It brings together theory and practice  explores the
various challenges involved in translating tourism promotional materials (TPMs)  and puts
forward a sustainable solution capable of achieving maximum impact in the industry and
society.The solution  in the form of a Cultural-Conceptual Translation (CCT) model  identifies
effective translation strategies and offers a platform for making TPM translation more
streamlined  efficient and easily communicated. Using the English-Malay language combination as
a case study  the book analyses tourism discourse and includes a road test of the CCT model on
actual end-users of TPMs as well as tourism marketers in the industry. Guidelines for best
practices in the industry round out the book  which offers valuable insights not only for
researchers but also  and more importantly  various stakeholders in the translation  tourism
and advertising industries.

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