Organizational communication is at a crossroads and professional communicators and leaders
alike need to up their game. In this insightful and practical guide leadership psychologist
Dr. Laura McHale shows how neuroscience can help surveying the field to reveal the science
that is most applicable to organizations and providing an evidence-based approach to
dramatically boost the effectiveness and impact of communications. From structural dynamics to
occupational aprosodia from the threat (and opportunities) of GPT-3 to the neuroscience of
Zoom fatigue she takes the reader on a fascinating journey of how neuroscience can help unlock
the potential of communicators and the organizations they work for.
