The longtime CEO of Coach shares stories and strategies behind the company's stunning growth
from a $6 million business to a $5 billion global brand. Lew Frankfort knew nothing about
fashion when he became assistant to the founder of Coach. By the time he left Frankfort had
spent 29 years as CEO growing Coach from a scrappy maker of leather bags with a small cult
following to a beloved lifestyle brand. Along the way Coach created a new market
segment--accessible luxury--that redefined an industry. In Bag Man Frankfort explains how the
son of a Bronx policeman after working in city government built a business that challenged
conventions grew it 1000% and became recognized as one of the world's best CEOs. Bag Man
offers lessons from both achievements and missteps as Coach reinvented itself over decades.
Throughout Frankfort considers a more personal aspect of leadership--how the double-edged
sword of fear and drive can lead to success but also take a toll. He shares his struggles with
a haunting fear of failure including how it drove an obsession with consumer insights that
made Coach unique in the industry. Summing up Coach's philosophy in three words--"magic plus
logic"-- Bag Man shows how blending creativity and data-driven discipline can produce
sustainable profitable growth helping to: Design and market products people love Build a
roster of talent and a performance-driven culture Drive strategies that pair a brand's unique
value with the right market opportunities Scale the business to achieve next-level organic
growth Operate as a respected public company A riveting candid business memoir Bag Man traces
an extraordinary leadership journey that built a legacy brand.
