Enriched with bond-targeting technology the Bleach London Reincarnation Shampoo offers a
professional-standard formula that works to cleanse and nourish bleached coloured dry and
damaged hair. Perfectly paired with the Reincarnation Conditioner this health-maintenance
routine protects and nourishes bonds to help hair feel stronger while making it look and feel
healthier. Suitable for everyday use the shampoo removes impurities and product build-up
helping to leave the strands feeling light and refreshed. Powered by creatine amino acids and
wheat micro proteins the supercharged shampoo envelops the strands in a protective shield
against environmental aggressors while encouraging a high-shine glossy finish. Vegan.