The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely now the
inspiration for the Fall 2023 NBC show The Irrational "A marvelous book that is both thought
provoking and highly entertaining ranging from the power of placebos to the pleasures of
Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us and shows us
how we can prevent being fooled." -- Jerome Groopman New York Times bestselling author of How
Doctors Think "Ariely is a genius at understanding human behavior: no economist does a better
job of uncovering and explaining the hidden reasons for the weird ways we act in the
marketplace and out. Predictably Irrational will reshape the way you see the world and
yourself for good." -- James Surowiecki author of The Wisdom of Crowds Why do our headaches
persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why
do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? When
it comes to making decisions in our lives we think we're making smart rational choices. But
are we? In this revised and expanded edition of the groundbreaking New York Times bestseller
Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From
drinking coffee to losing weight from buying a car to choosing a romantic partner we
consistently overpay underestimate and procrastinate. Yet these misguided behaviors are
neither random nor senseless. They're systematic and predictable--making us predictably
irrational.
