The classic study of the creative process from the bestselling author of Flow Creativity is
about capturing those moments that make life worth living. Legendary psychologist Mihaly
Csikszentmihalyi (The leading researcher into 'flow states.' - Newsweek) reveals what leads to
these moments-be it the excitement of the artist at the easel or the scientist in the lab-so
that this knowledge can be used to enrich people's lives. Drawing on nearly one hundred
interviews with exceptional people from biologists and physicists to politicians and business
leaders to poets and artists as well as his thirty years of research on the subject
Csikszentmihalyi uses his famous flow theory to explore the creative process. He discusses such
ideas as why creative individuals are often seen as selfish and arrogant and why the tortured
genius is largely a myth. Most important he explains why creativity needs to be cultivated and
is necessary for the future of our country if not the world.
