The bible for bringing cutting-edge products to larger markets--now revised and updated with
new insights into the realities of high-tech marketing In Crossing the Chasm Geoffrey A. Moore
shows that in the Technology Adoption Life Cycle--which begins with innovators and moves to
early adopters early majority late majority and laggards--there is a vast chasm between the
early adopters and the early majority. While early adopters are willing to sacrifice for the
advantage of being first the early majority waits until they know that the technology actually
offers improvements in productivity. The challenge for innovators and marketers is to narrow
this chasm and ultimately accelerate adoption across every segment. This third edition brings
Moore's classic work up to date with dozens of new examples of successes and failures new
strategies for marketing in the digital world and Moore's most current insights and findings.
He also includes two new appendices the first connecting the ideas in Crossing the Chasm to
work subsequently published in his Inside the Tornado and the second presenting his recent
groundbreaking work for technology adoption models for high-tech consumer markets.
