Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis
Vuitton North America reinvents the art and science of brand-building under the rubric of
Aesthetic Intelligence. In a world in which people have cheap and easy access to most goods
and services yet crave richer and more meaningful experiences aesthetics has become a key
differentiator for most companies and a critical factor of their success and even their
survival. In this groundbreaking book Pauline Brown a former leader of the world's top luxury
goods company and a pioneer in identifying the role of aesthetics in business shows executives
entrepreneurs and other professionals how to harness the power of the senses to create
products services and experiences that stand out resonate with their customers and create
long-term value for their businesses. The power is rooted in Aesthetic Intelligence?or ?the
other AI ? as Brown refers to it. Aesthetic Intelligence can be learned. Indeed people are
born with far more capacity than they use but even those that are naturally gifted must
continue to refine their skills lest their aesthetic advantage atrophy. Through a combination
of storytelling and practical advice the author shows how aesthetic intelligence creates
business value and how executives entrepreneurs and others can boost their own AI and
successfully apply it to business. Brown offers research strategies and practical exercises
focused on four essential AI skills. Aesthetic Intelligence provides a crucial roadmap to help
business leaders build their businesses in their own authentic and distinctive way. Aesthetic
Intelligence is about creating delight lifting the human spirit and rousing the imagination
through sensorial experiences.
