Axiom Award Gold Medalist for Business Commentary The reach of Corporations into our lives via
cards and apps has never been greater many of us rarely use cash these days. But what we're
told is a natural and inevitable move is actually the work of powerful interests. And the great
battle of our time is the battle for ownership of the digital footprints that make up our
lives. In Cloudmoney Brett Scott tells an urgent and revelatory story about how the fusion of
Big Finance and Big Tech requires cloudmoney-digital money underpinned by the banking sector-to
replace physical cash. He dives beneath the surface of the global financial system to uncover a
long-established lobbying infrastructure: an alliance of partners waging a covert war on cash.
He explains the technical political and cultural differences between our various forms of
money and shows how the cash system has been under attack for decades as banking and tech
companies promote a cashless society under the banner of progress. Cloudmoney takes us to the
front lines of a war for our wallets that is also about our freedom from marketing strategies
against cash to the weaponization of COVID-19 to push fintech platforms and from there to the
rise of the cryptocurrency rebels and fringe groups pushing back. It asks the most pressing
questions: Who benefits from a cashless society and who gets left behind? Is the end of cash
the end of true privacy? And is our cloudmoney future closer than we think it is?
