The most complete and authoritative guide to Gen Z describing how leaders must adapt their
employment sales and marketing product and growth strategies to attract and keep this
important new generation of customers employees and trendsetters.Gen Z changes everything.
Today's businesses are not built to sell and market the way Gen Z shops and buys or to recruit
and employ Gen Z the way they find and keep jobs. Leaders need answers now as gen Z is the
fastest growing generation of employees and the most important group of consumer trendsetters.
The companies that quickly and comprehensively adapt to Gen Z thinking will be the winners for
the next twenty years. Those that don't will be the losers or become extinct. Zconomy is the
comprehensive survival guide on how leaders must understand and embrace Generation Z.
Researched and written by Dr. Denise Villa and Jason Dorsey from The Center for Generational
Kinetics the insights in Zconomy are based on their extensive research they've led more than
60 generational studies and their work with more than 500 companies around the world. In
Zconomy Dr. Villa and Dorsey answer: Who is Gen Z? What do employers marketers and sales
leaders need to know? And most importantly what should leaders do now? This is the critical
moment for leaders to understand and adapt to Gen Z or become irrelevant. Gen Z is already
reshaping the world of business and this change is only going to accelerate. Zconomy is the
definitive manual that will prepare any executive manager entrepreneur HR or marketing
professional to successfully unlock the powerful potential of this emerging generation at this
pivotal time.
