Seasoned trends forecaster and consultant Annie Auerbach takes a fresh look at women's
professional lives today by rethinking the 9 to 5 in this no-nonsense guide to thinking and
behaving more flexibly in order to have a happier better less frenetic life (Marie
Claire)-now widely available for American readers and updated with an author note addressing
work in the post-Covid age.The recent coronavirus outbreak has proven what Annie Auerbach has
long championed: working 9-5 in an office doesn't work for most us.It's time to change the
rules.We can be efficient and productive when we're allowed the freedom of flexibility-to meet
deadlines working during the hours and in the places we choose. But before the coronavirus
pandemic only 47 percent of American workers had access to flexible working options. Annie
Auerbach advises major corporations including Nike Google Unilever and Pepsico. She
understands work culture and the needs of employees. The world is changing for working women
but until the recent pandemic companies turned a blind eye. Now it's time to make this change
routine.Auerbach reiterates the importance of leaving the office cubicle behind and explores
the realities many women experience working from home and the changes to their daily lives
including the trickle-down effects from emotional labor to balancing childcare and education
with work to even biohacking the female body's unique rhythms.What happens when women embrace
the concept of flex? We become more creative more strategic with our time and energy and more
engaged with our personal lives. As Auerbach makes clear we reject our toxic culture of
presenteeism time-pressure and ultimately burnout. It helps us escape the army of octopus
lady jugglers crazed with the exhaustion of having it all. It allows us to live longer lives
more sustainably. It gives us self-worth.
