A neuroscientist's powerful framework for enhancing quality of life through the regulation of
four key hormones: Dopamine Oxytocin Serotonin and Endorphins (DOSE). The brain's ability to
change and adapt is one of the most powerful tools we can harness to improve our lives.
Renowned neuroscientist and co-founder of Neurify Tj Power believes in the human ability to
optimize and rewire brain chemistry to unlock one's full potential. However to do so one must
first implement a series of practical life-changing strategies. The DOSE Effect reveals the
secrets of our brain chemistry offering simple and accessible ways to make modifications to
your lifestyle that can transform your brain. Drawing on cutting-edge science Power explores
how biohacking your brain can not only enhance cognitive performance but also improve the
aspects of your life that ultimately control a happier healthier and more productive
lifestyle. The DOSE Effect proves the intrinsic connection between lifestyle factors and mental
and physical well-being. Split into four sections this essential guidebook provides the most
effective techniques for understanding the key hormones that rule our thinking and our
behaviors: Dopamine: your motivation and attention chemicalOxytocin: your relationships and
confidence chemicalSerotonin: your mood and energy levels chemicalEndorphins: your stress
reduction chemical Research-driven and deeply inspiring Power's revolutionary strategies allow
readers to harness behaviors and practices to improve mental health manage stress elevate
mood and promote overall wellness. His key findings include the influence of effortful
activity on Dopamine production the significance of social connection in Oxytocin levels the
value of connecting with nature and maintaining gut health for optimal Serotonin levels and
the beneficial effects of physical exertion and laughter on Endorphins release. You have
everything you need to optimize your brain chemistry--this groundbreaking book shows you how.
