For over 45 years McKinsey & Company's Gene Zelazny has been showing McKinsey consultants and
professionals around the world how to plan design and deliver effective business
presentations_and how to improve and expand their repertoire of presentation skills. Now in
this revised and expanded edition of Say It With Presentations Mr. Zelazny brings together his
years of valuable communication experience to show managers_even those with little or no
presentation experience_how to prepare winning presentations using his proven methodology and
the full range of PowerPoint techniques. Written in a clear highly engaging style this
essential business tool covers everything from defining the situation...to developing the right
mix of visual aids to interest your audience without overpowering them. Say It With
Presentations features a wealth of practical information on: Selecting the best
medium_traditional standup presentation discussion meeting video conference or virtual
presentation Designing your presentation_knowing what to put in and what to leave out
Determining your message_how to make it clear direct and appropriate for the intended
audience Writing the presentation_crafting the most effective story line introduction and
ending Making the most of visuals_including computer-driven onscreen presentations with
animation scanned images sound video and links Creating charts text visuals and
storyboards_to produce the most attractive and convincing presentation Projecting confidence
conviction and enthusiasm_to hold audience attention and generate interest in your ideas
Rehearsing the presentation_to search out imperfections and make the event as compelling as
possible Setting up facilities and equipment_to ensure that everything is working smoothly and
geared for a first-rate presentation Applying your delivery skills_putting together all the
oral video and audio effects and delivering them at the right pace Getting used to answering
questions_by preparing for and anticipating post-presentation queries from the audience Filled
with scores of helpful illustrations this wide-ranging sourcebook also explains how to take
humor seriously and incorporate it into a presentation...and how to use the Audience Bill of
Rights to focus clearly on the needs of the audience. Comprehensive and completely up to date
the new edition of Say It With Presentations contains all the skills-building information
methods tips and pointers that business professionals need to win over clients and reap
greater financial rewards.
