The essential guide to making smarter decisions by decoding CEO Communications Recommended
reading in Warren Buffet's 2013 Shareholder Letter Investing Between the Lines introduces a
revolutionary method for evaluating the financial integrity of a company. You don't need
special access to insider information or a degree in accounting to figure it out. In fact the
secret is right in front of you-in black and white-in the words of every shareholder letter
annual report and corporate correspondence you receive. Investing Between the Lines shows you
how to: Decipher the FOG of confusing company communications Decode the real meaning behind
corporate jargon and platitudes Separate the facts from the fluff in annual reports and
quarterly earnings calls Safeguard your money by investing in companies that steward investor
capital Too often corporate executives and investment professionals are expected to deliver
short-term results. As a result they are compelled to turn to accounting techniques and
unclear language to meet these expectations. In Investing Between the Lines L.J. Rittenhouse
lays out her time-tested approach for recognizing at-risk businesses before trouble hits. This
is the same method she used to predict the collapse of Enron and the fall of Lehman. From
comparing the statements of Ford GM and Toyota to revealing why FedEx and Wells Fargo have
been so successful Investing Between the Lines shows that Rittenhouse's system is one of the
most powerful tools a corporate leader or investor can have. Once you learn the clues to decode
CEO communications you will be able to invest between the lines-to figure out exactly what a
company's CEO is or isn't telling you. Whether you're a professional investor a new
shareholder or a CEO who wants to improve how your company communicates Investing Between the
Lines is one of the best investments you'll ever make. Praise for Investing Between the Lines
Rittenhouse is still on the side of the angels.-WARREN BUFFETT Chairman and CEO Berkshire
Hathaway Tremendous! Investing Between the Lines is destined to become a classic in showing how
candor is the language of trust and how trust is the basis on which companies ultimately
succeed.-STEPHEN M. R. COVEY author of the New York Times and #1 Wall Street Journal
bestseller The Speed of Trust and coauthor of Smart Trust Before investing only by the
numbers read Investing Between the Lines. In it L.J. Rittenhouse makes a compelling case that
CEOs' words matter too.-JAMES HESKETT Baker Foundation Professor Emeritus Harvard Business
School and author of The Culture Cycle An intriguing read that gets to the heart of the
21st-century leadership challenge-the need for leaders to candidly build and earn the trust of
their stakeholders in an enduring way.-DOUGLAS R. CONANT Former President CEO and Director
of Campbell Soup Company and New York Times bestselling author of TouchPoints This book is the
Rosetta Stone for investors and the high-water mark for CEOs.-DAVID CHILDERS CEO of Compli
Inc. and Director Society of Corporate Compliance and Ethics L.J. Rittenhouse reports on over
a decade of research analyzing executive communications and finds leadership clues that reveal
the true values of a corporate culture which in turn determine performance. -LOUISE M. MORMAN
Executive Director Lockheed Martin Leadership Institute Miami University
