Successful User Experience: Strategy and Roadmaps provides you with a hands-on guide for
pulling all of the User Experience (UX) pieces together to create a strategy that includes
tactics tools and methodologies. Leveraging material honed in user experience courses and
over 25 years in the field the author explains the value of strategic models to refine goals
against available data and resources. You will learn how to think about UX from a high level
design the UX while setting goals for a product or project and how to turn that into concrete
actionable steps. After reading this book you'll understand: How to bring high-level planning
into concrete actionable steps How Design Thinking relates to creating a good UX How to set UX
Goals for a product or project How to decide which tool or methodology to use at what point in
product lifecycle This book takes UX acceptance as a point of departure and builds on it with
actionable steps and case studies to develop a complete strategy from the big picture of
product design development and commercialization to how UX can help create stronger products.
This is a must-have book for your complete UX library.
