Empower Product Teams to Rock the World by Uncovering and Overcoming Dangerous Traps Untrapping
Product Teams guides you to simplify what gets unintentionally complicated and equips you to
overcome dangerous traps while steadily driving customer and business value. This isn't just
another book about product management. It's a thought-provoking guide filled with simplicity
encouraging you to act today for a better tomorrow. This book is for anyone facing the
challenges of working on or with product teams. It lays out leading best practices combined
with "secret ingredients" crafted by the author based on years of experience. Learn what makes
or breaks product teams so you are ready to do what it takes to thrive with digital products.
Learn the differences between coordinative and collaborative workflows Recognize dangerous
traps and the strategies to overcome them Explore the product journey: simplify decision-making
apply mindful product discovery use delivery to accelerate value and measure results beyond
outputs Craft product principles and set solid foundations for product teams Benefit from
proven product health checks to uncover where to act today for a better tomorrow "This is my
new favorite book on product management. Untrapping Product Teams covers everything you need to
know to lead a product team and be successful as a product manager. Author David Pereira does
an excellent job of pointing out biases and thinking traps that doom products. The book is full
of many insights and tools that will be useful for years to come." -- Mike Cohn co-founder
of Agile Alliance "David's book shares several hard-earned lessons of what happens when product
leaders product managers and especially product owners are not trained to succeed in their
jobs and they go on to make predictable and avoidable mistakes. This book can help you avoid
some of these pitfalls." -- Marty Cagan partner Silicon Valley Product Group "This book
touches on all the daily essentials for a product person. It's a practical guide and a
meta-analysis rolled into one serving as the 'Greatest Hits' album of Product Management.
Ideal for newcomers and an excellent refresher for those already immersed in the field." --
Petra Wille author of Strong Product People Register your book for convenient access to
downloads updates and or corrections as they become available. See inside book for details.
