EAN: 9780141987392

ELASTIC - LEONARD MLODINOW KARTONIERT (TB)

'Timely and engrossing. . . a fascinating exploration of one of the most important topics: how
the human mind deals with change' - Charles Duhigg  author of The Power of Habit 'A book of
sparkling intelligence  written with humour and grace. If you read only one book of accessible
science this year  let this be the one' - Mark Williams  author of Mindfulness The bestselling
author of The Drunkard's Walk and Subliminal unlocks the secrets of flexible thinking. What do
Pokémon Go and Mary Shelley's Frankenstein have in common?Why do some businesses survive  and
others fail at the first sign of change?What gives the human brain the edge over computers? The
answer: Elastic Thinking. It's an ability we all possess  and one that we can all learn to hone
in order to succeed  at work and in our everyday lives. Here Leonard Mlodinow  whose own
flexible thinking has taken him from physics professor to TV scriptwriter and bestselling
author  takes us on a revelatory exploration of how elasticity works. He draws on cutting-edge
neuroscience to show how  millennia ago  our brains developed an affinity for novelty  idea
generation and exploration. He discovers how flexible thinking enabled some of the greatest
artists  writers  musicians and innovators to create paradigm shifts. He investigates the
organisations that have demonstrated an elastic ability to adapt to new technologies. And he
reveals how you can test your own brain power and increase your capacity for elastic thinking.
By uncovering the secrets of our flexible minds  Elastic explains how to thrive in an endlessly
dynamic world  at a time when an ability to adapt is more important than ever before.

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