The completely updated final edition of the global bestseller - one of the most influential
books of the 21st century 'Few books can be said to have changed the world but Nudge did. The
Final Edition is marvellous: funny useful and wise' Daniel KahnemanNudge has transformed the
way individuals companies and governments look at the world - and in the process has become
one of the most important books of the twenty-first century. This completely updated edition
offers a wealth of new insights for fans and newcomers alike - about COVID-19 diet personal
finance retirement savings medical care organ donation and climate change. Every day we
make decisions: about the things we buy or the meals we eat about the investments we make and
the time we spend about our health and that of the planet. Unfortunately we often choose
badly. We are all susceptible to biases that can lead us to make bad decisions that make us
poorer less healthy and less happy. And as Richard Thaler and Cass Sunstein show no choice
is ever presented to us in a neutral way. But by knowing how people think we can make it
easier for them to choose what is best for themselves for their families and for society. With
brilliant insight and wonderful levity Thaler and Sunstein demonstrate how best to nudge us in
the right directions without ever restricting our freedom of choice.
