EAN: 9780143109679

LET MY PEOPLE GO SURFING - YVON CHOUINARD KARTO...

In this newly revised 10th anniversary edition  Yvon Chouinard-legendary climber  businessman 
environmentalist  and founder of Patagonia  Inc.-shares the persistence and courage that have
gone into being head of one of the most respected and environmentally responsible companies on
earth.   From his youth as the son of a French Canadian handyman to the thrilling  ambitious
climbing expeditions that inspired his innovative designs for the sport's equipment  Let My
People Go Surfing is the story of a man who brought doing good and having grand adventures into
the heart of his business life-a book that will deeply affect entrepreneurs and outdoor
enthusiasts alike.  "This is the story of an attempt to do more than change a single
corporation-it is an attempt to challenge the culture of consumption that is at the heart of
the global ecological crisis."-From the Foreword by Naomi Klein  bestselling author of This
Changes Everything

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