In this newly revised 10th anniversary edition Yvon Chouinard-legendary climber businessman
environmentalist and founder of Patagonia Inc.-shares the persistence and courage that have
gone into being head of one of the most respected and environmentally responsible companies on
earth. From his youth as the son of a French Canadian handyman to the thrilling ambitious
climbing expeditions that inspired his innovative designs for the sport's equipment Let My
People Go Surfing is the story of a man who brought doing good and having grand adventures into
the heart of his business life-a book that will deeply affect entrepreneurs and outdoor
enthusiasts alike. This is the story of an attempt to do more than change a single
corporation-it is an attempt to challenge the culture of consumption that is at the heart of
the global ecological crisis.-From the Foreword by Naomi Klein bestselling author of This
Changes Everything
