EAN: 9780143110378

THE INEVITABLE - KEVIN KELLY KARTONIERT (TB)

"A quintessential work of technological futurism." - James Surowiecki  strategy + business 
"Best Business Books 2017 - Innovation"  From one of our leading technology thinkers and
writers  a guide through the twelve technological imperatives that will shape the next thirty
years and transform our lives  Much of what will happen in the next thirty years is inevitable
driven by technological trends that are already in motion. In this fascinating  provocative new
book  Kevin Kelly provides an optimistic road map for the future  showing how the coming
changes in our lives-from virtual reality in the home to an on-demand economy to artificial
intelligence embedded in everything we manufacture-can be understood as the result of a few
long-term  accelerating forces. Kelly both describes these deep trends-interacting  cognifying
flowing  screening  accessing  sharing  filtering  remixing  tracking  and questioning-and
demonstrates how they overlap and are codependent on one another. These larger forces will
completely revolutionize the way we buy  work  learn  and communicate with each other. By
understanding and embracing them  says Kelly  it will be easier for us to remain on top of the
coming wave of changes and to arrange our day-to-day relationships with technology in ways that
bring forth maximum benefits. Kelly's bright  hopeful book will be indispensable to anyone who
seeks guidance on where their business  industry  or life is heading-what to invent  where to
work  in what to invest  how to better reach customers  and what to begin to put into place-as
this new world emerges.

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