The secrets to persuading anyone at work and in life from a top communication strategist.In
the post-fact deeply divided world we live in true persuasion is rare. Engaging with people
holding differing opinions is rarer still. But for progress to take place persuasion must
happen. Whether it's convincing an employer you are right for the job a customer that your
product is the best or your closed-minded uncle that good people can disagree it takes the
art--and science--of persuasion to move forward.So how do you change someone's mind--or at
least advance the conversation--when everyone is entrenched in their own points of view?
Communication expert Lee Hartley Carter has spent nearly twenty years advising and helping the
world's most well-known companies do just that.Among the counterintuitive secrets you'll learn:
It's not enough to understand the person you're talking to--you must truly empathize with them
(yes even them). Logicalone doesn't work. Stories and emotions are what move us most. When
communicating in a crisis our first instinct is almost always wrong.Filled with deeply
researched insights into how we make up--and change--our minds as well as colorful real-world
examples and actionable recommendations Persuasion will help you hone your message and craft
your narrative in order to get heard and get results.
