An essential new edition―revised and updated from cover to cover―of one of the most important
books of the last two decades by Nobel Prize winner Richard H. Thaler and Cass R. Sunstein *
More than 1.5 million copies sold * New York Times bestseller Since the original publication of
Nudge more than a decade ago the title has entered the vocabulary of businesspeople policy
makers engaged citizens and consumers everywhere. The book has given rise to more than 200
nudge units in governments around the world and countless groups of behavioral scientists in
every part of the economy. It has taught us how to use thoughtful choice architecture-a concept
the authors invented-to help us make better decisions for ourselves our families and our
society. Now the authors have rewritten the book from cover to cover making use of their
experiences in and out of government over the past dozen years as well as an explosion of new
research in numerous academic disciplines. To commit themselves to never undertaking this
daunting task again they are calling this the final edition. It offers a wealth of new
insights for both its avowed fans and newcomers to the field about a wide variety of issues
that we face in our daily lives-COVID-19 health personal finance retirement savings credit
card debt home mortgages medical care organ donation climate change and sludge (paperwork
and other nuisances we don't want and that keep us from getting what we do want)-all while
honoring one of the cardinal rules of nudging: make it fun!
