Nir Eyal spent years in the video gaming and advertising industries where he learned applied
and at times rejected techniques described in Hooked to motivate and influence users. He has
taught courses on applied consumer psychology at the Stanford Graduate School of Business the
Hasso Plattner Institute of Design and is a frequent speaker at industry conferences and at
Fortune 500 companies. His writing on technology psychology and business appears in the
Harvard Business Review The Atlantic TechCrunch and Psychology Today .
