THE INTERNATIONAL BESTSELLER | OVER 500 000 COPIES SOLD WORLDWIDE Why do some products
capture our attention while others fade into obscurity? What makes us check our phones open
an app or scroll a feed without even thinking? Is there a repeatable pattern behind how
technology hooks us? In Hooked Nir Eyal reveals the secret psychology behind the world's
most engaging products. Introducing the groundbreaking Hook Model - Trigger ? Action ? Variable
Reward ? Investment - Eyal uncovers how products from Apple Twitter Instagram and Google
create lasting user habits and how you can ethically harness these principles to build products
people love. Packed with cutting-edge behavioural science case studies and practical
frameworks Hooked is both a manual for product designers and a mirror for anyone curious about
their own habits. 'Hooked changed my life. It's essential reading for anyone who wants to
better understand their actions and habits' Steven Bartlett Diary of a CEO 'Nir Eyal
taught Silicon Valley how to design behaviour - and then reminded us to use that power
responsibly Mark Manson Solved Podcast 'Our challenges go beyond technology they stem
from the internal discomfort that Nir Eyal's work helps us understand' Ali Abdaal Deep Dive
Podcast 'In Hooked Nir Eyal shows the fine line between persuasion and coercion - and why
ethical design matters more than ever' Jim O'Shaughnessy Infinite Loops Podcast
