From the authors of the internationally-bestselling business classic The Challenger Sale'A
handbook of practices that will help you get into your customers' heads deliver good value
and win the sale' Daniel H. Pink author of To Sell is Human and
Drive---------------------------------------------------------------In The Challenger Sale
Matthew Dixon and Brent Adamson overturned decades of conventional wisdom with a bold new
approach to sales. Now they reveal something even more surprising: the highest-performing sales
teams don't focus on friendly attentive customers. Instead they target challenger
customers.Challenger customers are sceptical less interested in meeting and ultimately
indifferent as to who wins the deal. But they also have the credibility persuasive skill and
will to challenge the status quo that will get a deal to the finish line far more often than
customers who are easier to connect with.Based on new research from thousands of B2B marketers
sellers and buyers around the world The Challenger Customer shows you how to find these
'mobilizers' and equip them with the tools to effectively challenge their own organizations on
your behalf. This ground-breaking book is the blueprint you need to make the sale again and
again.The Challenger Sale Amazon bestseller Sales & Selling January 2024
