Netflix Spotify and Salesforce are just the tip of the iceberg for the subscription model.
The real transformation--and the real opportunity--is just beginning --- Today's consumers
prefer the advantages of access over the hassles of ownership. It's not just internet services
like Netflix and Spotify even industrial firms like GE and Caterpillar are reinventing
themselves as solutions providers. Whether you sell software clothes insurance or industrial
machines you need to master the transition to the subscription model. Adapting to the
subscription economy takes more than just deciding to sell subscriptions instead of products.
You'll have to reinvent your company from the inside out -- from your accounting to your entire
IT architecture. No matter how large or small your company Subscribed gives you a practical
step-by-step framework to rebuild your business around a customer-centric recurring revenue
model.In ten years we'll be subscribing to everything: information technology transportation
retail healthcare even housing. Informed by insights straight from the servers of Zuora the
world's largest subscription finance platform Subscribed is the book that explains how this
shift really works -- and how business leaders can prepare and prosper.
