'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back
under the guise of empowerment' Amanda Montell author of Wordslut
________________ Brands profit by telling women who they are and how to
be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But
behind the go-girl slogans and the viral hash-tags has anything really changed? In
Brandsplaining Jane Cunningham and Philippa Roberts expose the monumental gap that exists
between the women that appear in the media around us and the women we really are. Their
research reveals how our experiences wants and needs - in all forms - are ignored and
misrepresented by an industry that fails to understand us. They propose a radical solution to
resolve this once and for all: an innovative framework for marketing that is fresh exciting
and - at last - sexism-free. ________________ 'If you think we've moved on from 'Good Girl' to
'Go Girl' think again!' Professor Gina Rippon author of The Gendered Brain 'An outrageously
important book. Erudite funny and deeply engaging -- with no condescension or bullshit' Dr
Aarathi Prasad author of Like A Virgin 'This book has the power to change the way we see the
world' Sophie Devonshire CEO The Marketing Society and author of Superfast
