What sets the most successful people apart? While hard work is certainly a factor Professor
Laura Huang's extensive research - spanning entrepreneurs investors Olympic athletes and
Pulitzer Prize winners - reveals that their greatest asset is something less tangible:
intuition. That instinctive 'gut feeling' often determines who seizes opportunities and who
misses them. In You Already Know Laura breaks down the science behind intuition explaining
how it is formed from external data accumulated wisdom and the subconscious insights we don't
even realise we have. What follows is a gut feeling which shifts our perspective and drives us
to act. Grounded in Huang's pioneering research and enriched with insights from hundreds of
illuminating interviews this book offers a practical model for becoming better at recognising
understanding and enhancing your intuition to accomplish your most ambitious goals . What's
stopping you from unlocking your full potential? You already know.