'Dave Alred is the coach who helped Jonny Wilkinson keep his cool. We can all learn from him'
Matthew Syed bestselling author of Black Box Thinking and Rebel Ideas'Dave Alred is a genius.
There is simply no-one around to match him in his field' Jonny Wilkinson
_____________________________LEARN TO THRIVE UNDER PRESSURE WITH A LEADING PERFORMANCE
COACHPressure is everywhere. Whether it's the stress of hitting an important work deadline an
upcoming job interview or an end of year exam it gets the better of us all sometimes. So how
can we achieve our best under pressure and use it to our advantage?In The Pressure Principle
Dave Alred shares eight practical ground-breaking lessons that you can easily apply to your
day-to-day life to help you deal effectively with pressure and perform at your very best. After
years of teaching researching and coaching Alred has seen first-hand the consequences that
pressure can produce and has created the ultimate universal guide to overcoming this for anyone
who needs it. His lessons include:· Mastering the physical symptoms of anxiety· Understanding
the power of language · Improving our skills and ability to think effectively when under
pressure · The power and importance of practice · Managing our expectations under pressure·
Alleviating sensory shut down when extreme pressure hitsNo matter what life throws at you Dave
Alred will equip you with the techniques to face it. _____________________________'Dr Dave
Alred is one of the world's most respected performance coaches' Mr Porter'Dave Alred's
infectious enthusiasm is legitimate [...] The principles are universal' Telegraph
