When it comes to competitive strategy knowing what your competition is doing is good
understanding why they do what they do and predicting what they are going to do next is best.
Leading companies invest a lot of resources into competitive intelligence so why are they
still caught off guard by the actions and reactions of their competitors? In Inside the
Competitor’s Mindset John Horn shares proven techniques to help businesses think like the
competition and understand why they act the way they do. The keys to unlocking this mindset are
cognitive empathy and a strategic approach to competitive insight that focuses on the why” of a
competitor’s move and not just on what happened.” Inside the Competitor’s Mindset presents a
systematic approach to competitive intelligence that starts with three frameworks to get inside
the competitor’s mindset predict their reactions to your moves and assess whether the
competition is getting ready for a spontaneous move of their own. Horn also demonstrates the
importance of collecting forward-looking predictive data explains how to use war games Black
Hat exercises mock negotiations and premortems to build competitive insight and makes the
case for creating a dedicated competitive insight function within the organization. When every
move matters staying a step ahead of the competition is critical. Inside the Competitor’s
Mindset prepares leaders from any industry to be ready when it is time to act (and react) in
the competitive market. Reading this book will empower you to • learn where to look for
competitive insights regardless of your industry whether you (or your competitors) are a
public or private company • anticipate how competitors will react to moves you make and
whether they are about to make a bold first move • apply lessons from archaeologists
paleontologists NICU nurses and homicide detectives to better gather and analyze information
when you can’t ask direct questions • design and operate strategic exercises to gain
competitive insight and • build up a competitive insight function within your organization.
