How to succeed in an era of ecosystem-based disruption: strategies and tools for offense
defense timing and leadership in a changing competitive landscape. The basis of competition
is changing. Are you prepared? Rivalry is shifting from well-defined industries to broader
ecosystems: automobiles to mobility platforms banking to fintech television broadcasting to
video streaming. Your competitors are coming from new directions and pursuing different goals
from those of your familiar rivals. In this world succeeding with the old rules can mean
losing the new game. Winning the Right Game introduces the concepts tools and frameworks
necessary to confront the threat of ecosystem disruption and to develop the strategies that
will let your organization play ecosystem offense. To succeed in this world you need to
change your perspective on competition growth and leadership. In this book strategy expert
Ron Adner offers a new way of thinking illustrating breakthrough ideas with compelling cases.
How did a strategy of ecosystem defense save Wayfair and Spotify from being crushed by giants
Amazon and Apple? How did Oprah Winfrey redraw industry boundaries to transition from
television host to multimedia mogul? How did a shift to an alignment mindset enable Microsoft's
cloud-based revival? Each was rooted in a new approach to competitors partners and timing
that you can apply to your own organization. For today's leaders the difference between success
and failure is no longer simply winning but rather being sure that you are winning the right
game.
