W e all have to sell - every day we sell ideas agendas priorities. Our ability to do this is
crucial to our success in and out of work. How to Sell is the definitive book on selling. High
on practice low on theory it demystifies the sales process. Keeping things simple it distils
selling into four core parts: You - your image your approach. The conversation - the art of
persuasion. The relationship - how to nurture professional relationships. Your network - how to
grow from one relationship to the next. How to Sell will teach readers the art of persuasion
relationship management networking and personal impact - skills nobody can do without.
