Twenty-five years after the publication of his groundbreaking first book Malcolm Gladwell
returns with a brand new volume that reframes the lessons of The Tipping Point in a startling
and revealing light Why in the late 1980s and early '90s did Los Angeles become the bank
robbery capital of the world? What is the magic third and what does it have to do with racial
equity? What do big cats and clusters of teen suicide have in common? These are just some of
the questions Malcolm Gladwell addresses in this new work which revisits the phenomenon of
epidemics and examines the ways in which we have learned to tinker with and manipulate the
spread of ideas viruses and trends-sometimes with great success sometimes with disastrous
consequences. Gladwell shows that-whether in neighbourhoods schools zoos or conference
rooms-today's epidemics are no longer singular occurrences but turbocharged versions of their
earlier counterparts. Tipping points he explains play a much bigger role in our lives now
than ever before. With this provocative and fascinating new book we can meet them in novel and
innovative ways.
