Daniel Kahneman recipient of the Nobel Prize in Economic Sciences for his seminal work in
psychology that challenged the rational model of judgment and decision making is one of our
most important thinkers. His ideas have had a profound and widely regarded impact on many
fields - ncluding economics medicine and politics - but until now he has never brought
together his many years of research and thinking in one book. In the highly anticipated
Thinking Fast and Slow Kahneman takes us on a groundbreaking tour of the mind and explains
the two systems that drive the way we think. System 1 is fast intuitive and emotional System
2 is slower more deliberative and more logical. Kahneman exposes the extraordinary
capabilities - and also the faults and biases - of fast thinking and reveals the pervasive
influence of intuitive impressions on our thoughts and behavior. The impact of loss aversion
and overconfidence on corporate strategies the difficulties of predicting what will make us
happy in the future the challenges of properly framing risks at work and at home the profound
effect of cognitive biases on everything from playing the stock market to planning the next
vacation - each of these can be understood only by knowing how the two systems work together to
shape our judgments and decisions. Engaging the reader in a lively conversation about how we
think Kahneman reveals where we can and cannot trust our intuitions and how we can tap into
the benefits of slow thinking. He offers practical and enlightening insights into how choices
are made in both our business and our personal lives - and how we can use different techniques
to guard against the mental glitches that often get us into trouble. Thinking Fast and Slow
will transform the way you think about thinking.
