From FSGO x Logic: a revealing examination of digital advertising and the internet's precarious
foundationIn Subprime Attention Crisis Tim Hwang investigates the way big tech financializes
attention. In the process he shows us how digital advertising-the beating heart of the
internet-is at risk of collapsing and that its potential demise bears an uncanny resemblance
to the housing crisis of 2008. From the unreliability of advertising numbers and the
unregulated automation of advertising bidding wars to the simple fact that online ads mostly
fail to work Hwang demonstrates that while consumers' attention has never been more prized
the true value of that attention itself-much like subprime mortgages-is wildly misrepresented.
And if online advertising goes belly-up the internet-and its free services-will suddenly be
accessible only to those who can afford it. Deeply researched convincing and alarming
Subprime Attention Crisis will change the way you look at the internet and its precarious
future. FSG Originals × Logic dissects the way technology functions in everyday lives. The
titans of Silicon Valley for all their utopian imaginings never really had our best interests
at heart: recent threats to democracy truth privacy and safety as a result of tech's
reckless pursuit of progress have shown as much. We present an alternate story one that
delights in capturing technology in all its contradictions and innovation across borders and
socioeconomic divisions from history through the future beyond platitudes and PR hype and
past doom and gloom. Our collaboration features four brief but provocative forays into the tech
industry's many worlds and aspires to incite fresh conversations about technology focused on
nuanced and accessible explorations of the emerging tools that reorganize and redefine life
today.
