From FSGO x Logic : a revealing examination of digital advertising and the internet's
precarious foundation In Subprime Attention Crisis Tim Hwang investigates the way big tech
financializes attention. In the process he shows us how digital advertising-the beating heart
of the internet-is at risk of collapsing and that its potential demise bears an uncanny
resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and
the unregulated automation of advertising bidding wars to the simple fact that online ads
mostly fail to work Hwang demonstrates that while consumers' attention has never been more
prized the true value of that attention itself-much like subprime mortgages-is wildly
misrepresented. And if online advertising goes belly-up the internet-and its free
services-will suddenly be accessible only to those who can afford it. Deeply researched
convincing and alarming Subprime Attention Crisis will change the way you look at the
internet and its precarious future. FSG Originals × Logic dissects the way technology
functions in everyday lives. The titans of Silicon Valley for all their utopian imaginings
never really had our best interests at heart: recent threats to democracy truth privacy and
safety as a result of tech's reckless pursuit of progress have shown as much. We present an
alternate story one that delights in capturing technology in all its contradictions and
innovation across borders and socioeconomic divisions from history through the future beyond
platitudes and PR hype and past doom and gloom. Our collaboration features four brief but
provocative forays into the tech industry's many worlds and aspires to incite fresh
conversations about technology focused on nuanced and accessible explorations of the emerging
tools that reorganize and redefine life today.
