The nationally bestselling author and streetwear entrepreneur Bobby Hundreds's manifesto about
NFTs the future of creativity and bringing his brand and community into the modern digital
space.Bobby Hundreds has spent twenty years building his streetwear company The Hundreds to
be as much a community as a brand. So when Bobby discovered NFTs in 2020 he knew that the
technology had the makings of a revolution. Now fans could not only directly support artists
and creators but also have a genuine stake in the success of the work. Here Bobby saw a way
for the Hundreds community to participate in the brand as never before. But was this a good
idea? Are NFTs truly the future of creativity? Or just a fad? Are they a scam? Maybe they are
all those things. In NFTs Are a Scam NFTs Are the Future Bobby digs deep into these
questions and more: Are NFTs fashion? A cult? Already over? Just beginning? None of the answers
are simple and Bobby works through each with the thoughtfulness and hard-earned insight that
have made him a fervently sought-after voice in conversations about creativity commerce and
community in the digital age. Over the course of just a few years NFTs have been celebrated
and derided fortunes have been made and lost empires built and toppled and Bobby has been
and remains in the thick of it. For the reader sitting on a collection of NFTs this is an
obvious must-read. For those wondering what's been going on-and why it's worth paying attention
to-it is the perfect primer.
