NEW YORK TIMES BESTSELLER • A fascinating look at how consumers perceive logos ads
commercials brands and products.-Time How much do we know about why we buy? What truly
influences our decisions in today's message-cluttered world? In Buyology Martin Lindstrom
presents the astonishing findings from his groundbreaking three-year seven-million-dollar
neuromarketing study-a cutting-edge experiment that peered inside the brains of 2 000
volunteers from all around the world as they encountered various ads logos commercials
brands and products. His startling results shatter much of what we have long believed about
what captures our interest-and drives us to buy. Among the questions he explores: • Does sex
actually sell? • Does subliminal advertising still surround us? • Can cool brands trigger our
mating instincts? • Can our other senses-smell touch and sound-be aroused when we see a
product? Buyology is a fascinating and shocking journey into the mind of today's consumer that
will captivate anyone who's been seduced-or turned off-by marketers' relentless attempts to win
our loyalty our money and our minds.
