NATIONAL BESTSELLER • Behavioral scientist Alison Fragale offers powerful new insights and a
practical playbook for women to advance in any workplace full of tips tricks and strategies
to help secure that elusive corner office. Over decades of research speaking engagements
and mentorship psychologist and professor Alison Fragale encountered recurring questions from
high powered and early career women alike: How do women thread the needle of kindness and
competence in the workplace? How can women earn credit for their accomplishments negotiate
better and navigate complex office politics without losing the goodwill of their peers?
Fragale investigated and determined that many women's workplace issues boil down to what
psychologists call status: the perception of them by others. No amount of power-- no degree
title or paycheck-- will raise a woman's workplace stature unless it also affects how others
see her. Acknowledging this roadblock Fragale pulls back the curtain on how we can change how
others see us by developing our standing as a "likeable badass." By cultivating perceptions of
warmth and assertiveness women can achieve the kind of reputation that leads to a seat at the
table and a fulfilling career path. Likeable Badass is equal parts behavioral science and
life hacks weaving together rigorous research with actionable advice and impactful stories
from a diverse array of women. This is a warm heartening book written for women their allies
and anyone who struggles to rise and wants evidence-based practical strategies for success
served with a side of inspiration and humor.
